What happens when the leading startups, innovators, thought leaders and relevant players in the digital travel and tourism space come to Jerusalem?
The answer, an event filled with great content and tremendous opportunity for anyone looking to innovate and create a valuable product for tourists and the travel industry. This past Monday night, VLX Ventures hosted a great event at the newly opened Jerusalem Post Hostel.
The open-space lobby of the Post Hostel was the ideal setting to foster new collaborative opportunities and hear about the many strategies, challenges and trends affecting startups in the tourism and travel sector.
With over 140 registered, many coming from outside of Jerusalem, the event clearly resonated with the innovators in the market. The event was targeted at channeling the entrepreneurial spirit and inspiring those working on new products and ventures within the travel industry.
While Israel is known as the Startup Nation, over the past few years, Jerusalem has gained global recognition for its contribution to the innovation sector, especially its growing ecosystem. Positive growth combined with Jerusalem being the most visited Israeli city by tourists, makes the city an ideal location for such an event. Add the Jerusalem Municipality’s vision to turn the city into a global leader of tourism innovation and the VLX event is a natural fit for Jerusalem’s multi-tiered approach to innovate.
With the optimal setting, the presenters at the VLX event took the stage and offered a comprehensive, inspirational overview that shed a positive light on the potential for the future of tourist and travel innovation.
Amadeus, the global leader in digital travel technology, offered an overall picture on what potential opportunities remain within the travel market.
Ilanit Melchior, Director of Tourism for the Jerusalem Development Authority presented how Jerusalem, as a city, can develop and position itself as a national and international destination for tourism and digital travel innovation.
Giora Mandel, Founder and CEO of Hulyo, offered an inspirational talk about the journey of an entrepreneur and what it took for Hulyo to disrupt an industry and make a tremendous impact for last minute travel.
Dor Krubiner, Founder of RoomsNinja, presented a case study of how his company can help travelers reservations without affecting their routine booking process.
If the speakers weren’t enough, the evening continued with networking and mingling among the participants and the presenters. The Jerusalem VLX event serves as a solid foundation for the ongoing collaborative opportunities among relevant players in the digital travel and tourism sector.